CREATIVE · MARKETING · AI
Marketing that pairs 25 years of
craft with the right AI tools.
AI has changed how good marketing gets made — not what makes it good. I bring both: senior strategy and design, sped up and scaled by AI used with intent.
MY APPROACH TO AI
A tool, not a trend.
I've watched plenty of marketing fads come and go. AI isn't one of them — it's leverage. But leverage only works when a skilled hand is on it.
Strategy leads
AI serves the plan. Positioning and goals come first, tools second.
Brand-safe
Your voice stays yours — accelerated, never automated into generic.
Human-directed
A senior creative reviews everything.
Nothing ships on autopilot.
Durable, not shiny
Workflows and systems that keep
paying off long after the hype fades.
WHERE AI EARNS ITS PLACE
01
AI Marketing
Strategy
AI-informed positioning, audience modeling, and go-to-market planning tied to real business goals.
02
AI Content &
Copy Systems
Repeatable engines for blog, email, and social — on-brand, on-voice, built to publish at pace.
03
Generative
Creative
Concepting and campaign visuals
produced with generative tools and a
designer’s judgment.
04
Personalization
& Automation
Segmentation, dynamic messaging, and lifecycle workflows that scale a small team's reach.
AI-Powered Marketing
The capabilities where AI genuinely moves the needle — each grounded in strategy and finished by hand.
05
AI-Assisted SEO
& Insights
Faster research, content gap analysis, and predictive audience insight to guide the work.
06
AI Readiness
& Enablement
Audits, prompt playbooks, and team training to adopt AI without the chaos or the hype.