Led the strategic redesign of Aircon’s website to better communicate its value as an AI decision platform for air freight quoting. Before redesigning the site, I developed Aircon’s brand messaging and content guidelines to create consistency across website copy, sales materials, and broader go-to-market efforts.

This included refining positioning, defining messaging pillars, and establishing brand voice guidelines. I then restructured the website content, aligned design direction with the new brand framework, and improved conversion pathways for freight forwarders, partners, and investors.