Led the refresh and simplification of Grantbook's brand system. The system became the single source of truth, keeping a consistent identity across a distributed consulting team serving philanthropic foundations.

Produced ongoing marketing and design across print, social, and email, including a business card system, a 14-year anniversary campaign, team headshots, LinkedIn banners, and email campaigns. Each asset carried the refreshed brand and kept campaigns moving between meetings rather than stalling in review.

Extended the work into a full website refresh, auditing the live site against the new guidelines and scoping a phased design + WordPress build. Delivered a prioritized punch list, a reusable page-template system, and a refresh plan, plus a brand and UX audit of the new pages with the focus of positioning Grantbook as a trusted advisor, not a technology vendor.